Regarding the audience
- Wide varied, but well known audience
- Above average income segments are reached
- One-to-one communication, high attention
- Precise measurement of reached audience
- Pay per view, visit or deal: fair and flexible to advertiser
- Loyalty programs possible by use of registered events and data
- Customer retention programs
- Online billing and reporting
- Tailor made advertising, matching the current media trends
Options
- Placing in-content banners, logos and graphical ticker-tape, optionally animated and/or interactive
- Location dependent advertising (GPS)
- Measurement of passenger behavior, content preferences and seen commercials
- Full control over moment, hour, day, week or combinations hereof
- Determine the passengers profile, using polls, destination, etc.
- Landing pages in the Fifty Box web environment
- Continuation of interaction at home (games for example)
- Customer data-entry through touch screen
- Interaction with mobile phones (for example by QR codes)
- Payment
- Support for events
Customer retention
By means of challenging content and advertisements, Fifty Box Taxi TV tempts the passenger to leave their contact information on the screen or via follow-ups on the website, enabling renewed contacts.
Examples of contacts with a follow-up, whether or not with obtaining contact information:
- Reserve test ride of a car
- Getting discount on clothes, luxury, entrance, etcetera
- Playing games continued on the website of the advertiser
- Getting premiums (priorities or extra discount compared to other persons)
- Getting information
